About Urban Launch
Urban Launch is a done-for-you launch service for new Australian businesses. We build your brand, your website, your content and your systems, in that order, with one Melbourne studio, so you are not coordinating a designer, a web developer, a photographer and an ads person yourself. It is run by Urban Media, a Melbourne studio founded by Jack Harrington and Gabriel Pozo.
The offer is three fixed prices, $5,900, $11,900 and $19,900 AUD, all excluding GST, and one promise: Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. It holds as long as you spend on media, you answer your own leads and you approve creative and campaigns within 48 hours.
Who is behind this
Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.
If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.
What we can show today
Urban Media has made video, design and websites for clubs, schools and businesses around Melbourne. These are the clients we can name, and the one result with numbers we have for the launch approach.
Clients we’ve worked with
Airwize
A Melbourne fireworks operator since 1998. We rebranded them, built a website around the new brand, shoot and cut their content every month, and run their paid ads.
This is the logo we designed for Airwize.
12
conversions (leads that became sales) in the first month of Google Ads, from $70 of ad spend.
About $6 a conversion. Airwize’s own packages run from $350 to $1,100.
What we cannot show yet
Urban Launch is new. We have one published result with numbers, Airwize’s, and those figures are ours and are not audited. We do not have a library of before-and-after results yet, and we will not invent one to fill the page. If you want to know what we can show for a business like yours, ask us before you decide, and we will tell you what exists and what does not.
How to check us
Do not take our word for it. These are places you can look us up yourself.
- ABN Lookup, ABN 28 169 446 902
The Australian Business Register entry for Urban Media.
- urbanmedia.com.au
The studio behind Urban Launch, with its work and its client case studies.
- Urban Media on Google
The studio's Google business profile.
- Urban Media on LinkedIn
The studio's company page.
- Urban Media on Instagram
Recent work, posted as it is made.
Questions to ask any agency before you spend this much
These are the questions we would ask, and our answers.
What can you show me today?
Client work for Box Hill United, Brighton Grammar, Porsche Club Victoria and Airwize, and one result with numbers, Airwize's: 12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend. Those are our own figures and they are not audited. Urban Launch is new, so we do not have a library of before-and-after results yet, and we will not invent one.
What counts as an enquiry?
A real person getting in touch about what you sell, through your website form, a booking or a phone call. We confirm exactly how enquiries are counted with you on your Launch Call.
Who will I actually deal with?
The people doing the work. Urban Media is run by its two founders, Jack Harrington and Gabriel Pozo, and the team they work with, and there are no account managers in between.
Who owns everything once it's built?
Everything Urban Launch builds for you is yours, the same as on any Urban Media client project. That covers your brand, your website and the systems built for you.
How much does a business launch cost in Melbourne?
Launch is $5,900 AUD, Launch Pro is $11,900 AUD and Launch Elite is $19,900 AUD. All prices exclude GST. Each covers your brand, website and content, and Launch Pro and Launch Elite add systems and AI. Payment is 50% to start and 50% at launch.
Is ad spend included in the price?
No. The three prices cover the work we do: your brand, website, content and systems. Ad spend is separate and paid direct to Meta or Google by you. Launch Elite includes paid ads set up and running. After launch, what the Growth Engine (from $1,500/mo) covers depends on the plan, and your Launch Call goes through it.
What if I'm not live and getting enquiries in 45 days?
The promise is live and generating enquiries within 45 days, or we keep working at no extra cost until you are. It holds as long as you spend on media, answer your own leads, and approve creative and campaigns within 48 hours.
What does "you spend on media" mean?
Media is the money you spend on getting the business seen, such as Meta or Google ads. Enquiries need people to find you, so the 45 day promise assumes you put a budget behind it. That ad spend is separate from our fee and is paid direct to the platform. Your Launch Call covers what that looks like for your business.
Is Urban Launch right for my business?
It is if you're starting or scaling a business, trade or product, you can invest properly in getting it right, and you'll show up for the shoot and turn approvals around fast. It isn't if you're pre-revenue with no budget, want the cheapest option, or just want a logo rather than the whole launch.
Talk to us first
A short Fit Call is a quick check that Urban Launch is the right fit, with no payment. Call 0456 785 904, email info@urbanmedia.com.au or start with your email.