How a business launch works
Urban Launch is a done-for-you business launch run by Urban Media, a Melbourne studio: brand, website, content and systems in one package, from one team. This is how it runs, step by step, and what it asks of you.
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The short answer
A business launch with Urban Launch runs in ten steps: Fit Call, Launch Session, Offer Lock, Brand, Site & Search, Launch Shoot, Systems & AI, Pre-Launch, Go-Live, Growth. Only three touchpoints from you. We run the rest. In between, you send us phone clips when we ask and approve work as we go. Live and generating enquiries within 45 days, or we keep working at no extra cost until you are.
The ten steps
- 01
Fit Call
We check it's the right fit before we book anything in.
- 02
Launch Session
One working session: your goal, your audience, your offer.
- 03
Offer Lock
We nail exactly what you sell and to whom, before we brand it.
- 04
Brand
Your identity: logo, colour, type and voice.
- 05
Site & Search
Your website, built and live, plus Google Business and basic SEO.
- 06
Launch Shoot
The cinematic brand film, reels and stills, shot to your tier.
- 07
Systems & AI
Enquiry, booking and follow-up automations, built and tested.
- 08
Pre-Launch
Every asset checked against our quality bar before you see it.
- 09
Go-Live
Site live, socials live. You open established.
- 10
Growth
You roll onto the Growth Engine and the account keeps compounding.
What we need from you
Only three touchpoints from you. We run the rest. They are the Fit Call, the Launch Session and Go-Live. The promise above holds as long as:
- You spend on media.
- You answer your own leads.
- You approve creative and campaigns within 48 hours.
Who it is for
It is if
- You're starting or scaling a business, trade or product.
- You can invest properly in getting it right.
- You're a tradie, a founder or opening a new brand.
- You'll show up for the shoot and turn approvals around fast.
It isn’t if
- You're pre-revenue with no budget for this.
- You want the cheapest option, regardless of how it looks.
- You just want a logo, not the whole launch.
- You won't reply to your own enquiries.
After you are live
The last of the ten steps is Growth: you roll onto the Growth Engine and the account keeps compounding. From $1,500/mo. Ad spend is separate and paid direct. It works five levers:
- Found
- Showing up when people search for what you do.
- Seen
- Staying visible across social and content so people recognise you.
- Offer
- Making what you sell clear and easy to say yes to.
- Follow-up
- Making sure no enquiry goes cold.
- Refer
- Turning happy customers into your next customers.
Common questions about how it works
- How long does a business launch take?
- It depends on the package and on how fast you get us logins, brand direction and existing content, and you get a clear timeline on your Launch Call. What Urban Launch promises is that you are live and generating enquiries within 45 days, or we keep working at no extra cost until you are, as long as you spend on media, answer your own leads and approve creative and campaigns within 48 hours.
- What do I actually need to do?
- Just three touchpoints: the Fit Call, the Launch Session and Go-Live. In between, you send us phone clips when we ask and approve work as we go. We handle the rest.
- Do I need a brand before I get a website?
- Not before you come to us, because we do both, in order. We lock what you sell and who it is for first (the Offer Lock), then build your brand, then the website on top of it. If you only want a logo, Urban Launch is not the right fit.
- Does the website include SEO and Google Business?
- Yes, the basics. The Site & Search step covers your live website plus Google Business and basic SEO, and your Fit Call confirms exactly what your package includes. Ongoing search work sits inside the Growth Engine, which keeps you found when people search for what you do.
- What if I'm not live and getting enquiries in 45 days?
- The promise is live and generating enquiries within 45 days, or we keep working at no extra cost until you are. It holds as long as you spend on media, answer your own leads, and approve creative and campaigns within 48 hours.
Start with the fit call
The Fit Call is step one: we check it is the right fit before we book anything in. You can also see what a business launch costs or the whole offer on the Urban Launch homepage.
Choosing a package? See the brand and website package, the startup package for a new business or the branding, website and photography package.
Weighing it against hiring suppliers one by one? Read a launch package vs hiring separately, or see the packages and prices.