Brand and website package, Melbourne
Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated .
Most businesses get a logo from one person and a website from another, and the two never quite match. Urban Launch does both as one job, in order: we lock what you sell and who it is for, build your brand on top of that, then build the website on top of the brand.
It is built by one team at Urban Media in Melbourne, at three fixed prices, with a promise that you are live and generating enquiries within 45 days.
What the brand and the website cover
- Brand identity and voice: logo, colours and type, and the way your business sounds.
- A one-page website on Launch, or a multi-page website with a client portal on Launch Pro and Launch Elite.
- The Site & Search step: your website built and live, plus Google Business and basic SEO. Your Fit Call confirms exactly what your package includes.
- Socials set up on 3 platforms, so the brand is on the website and where people find you.
Why the brand comes before the website
A website built before the brand is a website you rebuild. So the work runs in a fixed order. First the Offer Lock: we nail exactly what you sell and to whom, before we brand it. Then the brand: your identity, logo, colour, type and voice. Then the website, built and live on top of that brand.
Because one team carries the brand into the website, you do not pass files and feedback between a designer and a developer and check that they match.
Three fixed prices
All prices are in AUD and exclude GST. Payment is 50% to start and 50% at launch.
Launch
$5,900
- Brand identity and voice, logo, colours, type
- One-page website
- Socials set up, 3 platforms
- Starter shoot: 1 hero reel, 8 photos
Launch Pro
$11,900
- Everything in Launch
- Multi-page website with a client portal
- Cinematic shoot: brand film 30 to 60s, 3 reels, 20+ photos
- 1 month of content, scheduled
Launch Elite
$19,900
- Everything in Launch Pro
- Full brand film, 60 to 90s hero piece
- 90 days of content, produced and managed
- Paid ads set up and running
The full lists are on the business launch cost page.
The three steps that build your brand and website
- 03
Offer Lock
We nail exactly what you sell and to whom, before we brand it.
- 04
Brand
Your identity: logo, colour, type and voice.
- 05
Site & Search
Your website, built and live, plus Google Business and basic SEO.
All ten steps are on how a business launch works.
More guides for new businesses
- Logo or website first for a new business
- What to do after registering an ABN
- New business launch checklist, Melbourne
- How to name a business in Australia
- Business name vs company name in Australia
- Do I need a website for a small business
- What is a brand identity for a small business
- Brand guidelines for a small business
- How to get your first customers as a new business
- Google Business Profile for a new business
- How much a new business should spend on ads
- Website checklist before you launch a small business site
- What photos a new business needs
- Landing page or website for ads
- Social media profiles for a new business
- How to start a business in Melbourne
- How to start a clothing brand in Australia
- How to register a brand name in Australia
- Do I need an ABN to start a business in Australia
- Sole trader or company in Australia
- Do I need to register for GST
- How to choose a .com.au domain name
- How to get a logo for a new business
- Business email for a new business
- Privacy policy for a small business website in Australia
- What to post on social media when you start a business
- Setting up a business in Victoria
All of them are on the guides page.
Who is behind this
Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.
If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.
Common questions
- Do I need a brand before I get a website?
- Not before you come to us, because we do both, in order. We lock what you sell and who it is for first (the Offer Lock), then build your brand, then the website on top of it. If you only want a logo, Urban Launch is not the right fit.
- Does the website include SEO and Google Business?
- Yes, the basics. The Site & Search step covers your live website plus Google Business and basic SEO, and your Fit Call confirms exactly what your package includes. Ongoing search work sits inside the Growth Engine, which keeps you found when people search for what you do.
- What is included in a business launch package?
- Launch includes your brand identity and voice, a one-page website, socials set up on 3 platforms and a starter shoot. Launch Pro adds a multi-page website with a client portal, a cinematic shoot, one month of scheduled content, automations and Google Business setup. Launch Elite adds a full brand film, 90 days of produced and managed content, paid ads set up and running, full systems with a custom AI assistant, and priority delivery.
- How much does a business launch cost in Melbourne?
- Launch is $5,900 AUD, Launch Pro is $11,900 AUD and Launch Elite is $19,900 AUD. All prices exclude GST. Each covers your brand, website and content, and Launch Pro and Launch Elite add systems and AI. Payment is 50% to start and 50% at launch.
Start with a Launch Call
Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage.
More: Startup package for a new business, Melbourne, Branding, website and photography package, Melbourne.