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Branding, website and photography package, Melbourne

Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated .

Brand, website and photography usually come from three different suppliers, and the shoot ends up looking like it belongs to someone else's brand. Urban Launch runs them as one job: the brand is built first, the website is built on it, and the shoot is planned to match both.

The shoot is run by Urban Media, a Melbourne cinematic studio, and what you get from it depends on your package.

Book a Launch CallSee the prices

What the shoot delivers at each package

Every package includes a shoot, shot to your tier. The Launch Shoot step produces the cinematic brand film, reels and stills.

  • Launch

    $5,900 AUD, excluding GST

    Starter shoot: 1 hero reel, 8 photos

  • Launch Pro

    $11,900 AUD, excluding GST

    Cinematic shoot: brand film 30 to 60s, 3 reels, 20+ photos

  • Launch Elite

    $19,900 AUD, excluding GST

    Full brand film, 60 to 90s hero piece

After the shoot

Before you see anything, every asset is checked against our quality bar in the Pre-Launch step. Launch Pro includes one month of scheduled content and Launch Elite includes 90 days of content, produced and managed, so the shoot keeps working after go-live.

A Box Hill United player on the sideline at golden hour, from an Urban Media shootBehind the scenes at an Urban Media portrait shootA portrait session in the Urban Media studio

Three fixed prices

All prices are in AUD and exclude GST. Payment is 50% to start and 50% at launch.

  • Launch

    $5,900

    • Brand identity and voice, logo, colours, type
    • One-page website
    • Socials set up, 3 platforms
    • Starter shoot: 1 hero reel, 8 photos

  • Launch Pro

    $11,900

    • Everything in Launch
    • Multi-page website with a client portal
    • Cinematic shoot: brand film 30 to 60s, 3 reels, 20+ photos
    • 1 month of content, scheduled

  • Launch Elite

    $19,900

    • Everything in Launch Pro
    • Full brand film, 60 to 90s hero piece
    • 90 days of content, produced and managed
    • Paid ads set up and running

The full lists are on the business launch cost page.

Where the shoot sits in the launch

  1. 04

    Brand

    Your identity: logo, colour, type and voice.

  2. 05

    Site & Search

    Your website, built and live, plus Google Business and basic SEO.

  3. 06

    Launch Shoot

    The cinematic brand film, reels and stills, shot to your tier.

All ten steps are on how a business launch works.

What a client says about the shoot and the logo

“Great team to work with.”

I needed a videographer last minute to come in and shoot some branding video and client testimonials and was recommended these guys. Professional, great advice, loved the delivered content. I also had them do up a logo for us and it's come out great, a good representation of the brand. Very grateful.

Kris WaltersMen's Portrait PhotographerA client of Urban Media, the studio behind Urban Launch, for video and design work.

More guides for new businesses

All of them are on the guides page.

Who is behind this

Jack Harrington and Gabriel Pozo, the founders of Urban Media, on a shoot in Melbourne

Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.

If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.

Jack Harrington, co-founder of Urban Media, on how Urban Launch works. Captions are on screen.

Common questions

What is included in a business launch package?
Launch includes your brand identity and voice, a one-page website, socials set up on 3 platforms and a starter shoot. Launch Pro adds a multi-page website with a client portal, a cinematic shoot, one month of scheduled content, automations and Google Business setup. Launch Elite adds a full brand film, 90 days of produced and managed content, paid ads set up and running, full systems with a custom AI assistant, and priority delivery.
How much does a business launch cost in Melbourne?
Launch is $5,900 AUD, Launch Pro is $11,900 AUD and Launch Elite is $19,900 AUD. All prices exclude GST. Each covers your brand, website and content, and Launch Pro and Launch Elite add systems and AI. Payment is 50% to start and 50% at launch.
Do I need a brand before I get a website?
Not before you come to us, because we do both, in order. We lock what you sell and who it is for first (the Offer Lock), then build your brand, then the website on top of it. If you only want a logo, Urban Launch is not the right fit.
What if I'm not live and getting enquiries in 45 days?
The promise is live and generating enquiries within 45 days, or we keep working at no extra cost until you are. It holds as long as you spend on media, answer your own leads, and approve creative and campaigns within 48 hours.

Start with a Launch Call

Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage.

Book a Launch Call

More: Brand and website package, Melbourne, Startup package for a new business, Melbourne.