What a business launch costs in Melbourne
These are our own prices, published in full. They are not a market average, and we have not made one up. Urban Launch is a done-for-you business launch run by Urban Media, a Melbourne studio: brand, website, content and systems in one package, one team, one invoice.
Last updated . Prices checked against the Urban Launch homepage on that date.
The short answer
A full business launch with Urban Launch costs $5,900, $11,900 or $19,900 AUD, depending on the package. Every package covers the brand, the website and a launch shoot. Launch Pro and Launch Elite add systems and AI. All prices are in AUD and exclude GST. Payment is 50% to start and 50% at launch. Keeping it running after you are live is the optional Growth Engine. From $1,500/mo. Ad spend is separate and paid direct.
What each package costs
Launch
$5,900
- Brand identity and voice, logo, colours, type
- One-page website
- Socials set up, 3 platforms
- Starter shoot: 1 hero reel, 8 photos
- Basic enquiry form, wired and tracked
Launch Pro
$11,900
- Everything in Launch
- Multi-page website with a client portal
- Cinematic shoot: brand film 30 to 60s, 3 reels, 20+ photos
- 1 month of content, scheduled
- Automations and Google Business setup
- AI built in
Launch Elite
$19,900
- Everything in Launch Pro
- Full brand film, 60 to 90s hero piece
- 90 days of content, produced and managed
- Paid ads set up and running
- Full systems and a custom AI assistant
- Priority delivery
Prices are in Australian dollars and are the fixed price of the package, not a starting point that moves once the work begins.
What changes as the price goes up
Each package contains everything in the one below it. Read across the rows to see where the extra money goes.
| Launch$5,900 | Launch Pro$11,900 | Launch Elite$19,900 | |
|---|---|---|---|
| Website | One-page website | Multi-page website with a client portal | Multi-page website with a client portal |
| Launch shoot | Starter shoot: 1 hero reel, 8 photos | Cinematic shoot: brand film 30 to 60s, 3 reels, 20+ photos | Cinematic shoot, plus a full brand film, 60 to 90s hero piece |
| Content after launch | Not included | 1 month of content, scheduled | 90 days of content, produced and managed |
| Systems and AI | Socials set up, 3 platforms | Automations and Google Business setup, AI built in | Full systems and a custom AI assistant |
| Paid ads | Not included | Not included | Paid ads set up and running |
| Priority delivery | Not included | Not included | Included |
What is not included in the price
Ad spend. If you run paid ads, the budget that goes to the platform is separate and you pay it direct, so none of it is marked up by us. Paid ads are set up and run as part of the Launch Elite package; the media budget behind them is still yours.
What else a new business pays for
The price above covers the brand, the website, the shoot and the systems. Opening a business also has costs that sit outside it, whoever builds your brand. This is general information, not legal, tax or financial advice, and the official sites below have the current figures.
- An ABN. It is free to register at abr.gov.au.
- Your business name, if you trade under a name that is not your own. ASIC charges a fee, so check asic.gov.au for the current amount.
- Insurance, licences and permits for your industry (business.gov.au and business.vic.gov.au have the checklists).
- A domain name and hosting, which renew every year.
- An accountant or bookkeeper to set up your structure and GST.
- Ad spend, which is paid direct to the platform and is separate from our price.
- A cash buffer for the first months, before the enquiries turn into income.
For the order to do these in, read what to do after registering an ABN, or the new business launch checklist. For what a launch with ads looks like in practice, see the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures).
How payment works
50% to start, 50% at launch. Paying the full amount upfront gets a discount, which we will quote you on your Launch Call.
What it costs to keep going after launch
The Growth Engine is optional, and it is billed monthly. From $1,500/mo. Ad spend is separate and paid direct. It covers five things:
- Found
- Showing up when people search for what you do.
- Seen
- Staying visible across social and content so people recognise you.
- Offer
- Making what you sell clear and easy to say yes to.
- Follow-up
- Making sure no enquiry goes cold.
- Refer
- Turning happy customers into your next customers.
What you own once it is built
Everything we build is yours. Same as any client work.
What it costs you in time
Only three touchpoints from you. We run the rest of the ten steps ourselves.
Live and generating enquiries within 45 days, or we keep working at no extra cost until you are.
That holds on three conditions:
- You spend on media.
- You answer your own leads.
- You approve creative and campaigns within 48 hours.
Whether this is the right spend for you
It is if
- You're starting or scaling a business, trade or product.
- You can invest properly in getting it right.
- You're a tradie, a founder or opening a new brand.
- You'll show up for the shoot and turn approvals around fast.
It isn’t if
- You're pre-revenue with no budget for this.
- You want the cheapest option, regardless of how it looks.
- You just want a logo, not the whole launch.
- You won't reply to your own enquiries.
Who is behind this
Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.
If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.
Common questions about cost
- How does payment work?
- 50% to start, 50% at launch. Full upfront gets a discount, ask on your Launch Call.
- Why one team instead of hiring separately?
- One team carries your brand through the website, the shoot and the systems, in order, so you brief once and deal with one team instead of a separate supplier for each part. The three fixed prices ($5,900, $11,900 and $19,900 AUD, excluding GST) replace a separate quote from each supplier.
- How long does a business launch take?
- It depends on the package and on how fast you get us logins, brand direction and existing content, and you get a clear timeline on your Launch Call. What Urban Launch promises is that you are live and generating enquiries within 45 days, or we keep working at no extra cost until you are, as long as you spend on media, answer your own leads and approve creative and campaigns within 48 hours.
- Who owns everything once it's built?
- Everything Urban Launch builds for you is yours, the same as on any Urban Media client project. That covers your brand, your website and the systems built for you.
- What happens after launch?
- The Growth Engine keeps it going, from $1,500/mo, ad spend separate. There when you're ready to grow past launch.
Get a number for your business
The Launch Call is where we check the fit and tell you which package your launch needs. You can also read how a business launch works, compare it with hiring a designer, developer and videographer separately, or see the whole offer on the Urban Launch homepage.
Choosing a package? See the brand and website package, the startup package for a new business or the branding, website and photography package.