Business start-up package for a new business, Melbourne
Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated .
Opening a new business or brand means looking established before you have a track record: a brand that is set up properly, a website that works, content that shows what you do, and a way to catch and follow up enquiries. Urban Launch is a done-for-you package for that moment.
The prices are published, the order of the work is fixed, and we ask three things of you, not a project to manage.
What a new business needs to open
- A brand: identity, logo, colour, type and voice.
- A website that is live and built to be found, plus Google Business and basic SEO.
- Content: a launch shoot that fills your first months, cut for where you post.
- Systems: enquiry, booking and follow-up automations, built and tested, so no enquiry goes cold.
What a business start-up package should include, in order
Most start-up packages are a list of services. What matters is the order, because each step feeds the next: the website is built on the brand, the shoot is planned around both, and the systems catch the enquiries the first three create.
- Brand first: name check, logo, colours, fonts and a one-page style guide.
- Website second: built on the brand, live, set up to be found and to take enquiries.
- Launch shoot third: the film, reels and stills that fill your first months.
- Systems last: enquiry, booking and follow-up, built and tested.
How to compare start-up packages
- Is the price published, and does it say whether GST is included?
- Is the work done by one team in a fixed order, or handed between suppliers?
- Do you own the domain, the accounts and the files at the end?
- What is the promise, and what does it depend on from you?
- Can you see real finished work?
What to sort before you call us
These are the official bits, and they stay with you and your accountant. This is general information, not legal, tax or financial advice. Our guide on what to do after registering an ABN puts them in order.
- Get an ABN. It is free at abr.gov.au.
- Register your business name with ASIC if you will trade under a name that is not your own legal name (asic.gov.au).
- Check whether you need to register for GST. The ATO sets the turnover threshold, so check ato.gov.au for the current figure.
- Check what licences, permits and insurance your industry needs (business.gov.au and business.vic.gov.au).
The 45-day promise, and what it depends on
The promise is that you are live and generating enquiries within 45 days, or we keep working at no extra cost until you are.
It holds as long as you spend on media, answer your own leads, and approve creative and campaigns within 48 hours.
Three fixed prices
All prices are in AUD and exclude GST. Payment is 50% to start and 50% at launch.
Launch
$5,900
- Brand identity and voice, logo, colours, type
- One-page website
- Socials set up, 3 platforms
- Starter shoot: 1 hero reel, 8 photos
Launch Pro
$11,900
- Everything in Launch
- Multi-page website with a client portal
- Cinematic shoot: brand film 30 to 60s, 3 reels, 20+ photos
- 1 month of content, scheduled
Launch Elite
$19,900
- Everything in Launch Pro
- Full brand film, 60 to 90s hero piece
- 90 days of content, produced and managed
- Paid ads set up and running
The full lists are on the business launch cost page.
The three touchpoints from you
- 01
Fit Call
We check it's the right fit before we book anything in.
- 02
Launch Session
One working session: your goal, your audience, your offer.
- 09
Go-Live
Site live, socials live. You open established.
All ten steps are on how a business launch works.
Is it right for your business?
It is if
- You're starting or scaling a business, trade or product.
- You can invest properly in getting it right.
- You're a tradie, a founder or opening a new brand.
- You'll show up for the shoot and turn approvals around fast.
It isn’t if
- You're pre-revenue with no budget for this.
- You want the cheapest option, regardless of how it looks.
- You just want a logo, not the whole launch.
- You won't reply to your own enquiries.
More guides for new businesses
- Logo or website first for a new business
- What to do after registering an ABN
- New business launch checklist, Melbourne
- How to name a business in Australia
- Business name vs company name in Australia
- Do I need a website for a small business
- What is a brand identity for a small business
- Brand guidelines for a small business
- How to get your first customers as a new business
- Google Business Profile for a new business
- How much a new business should spend on ads
- Website checklist before you launch a small business site
- What photos a new business needs
- Landing page or website for ads
- Social media profiles for a new business
- How to start a business in Melbourne
- How to start a clothing brand in Australia
- How to register a brand name in Australia
- Do I need an ABN to start a business in Australia
- Sole trader or company in Australia
- Do I need to register for GST
- How to choose a .com.au domain name
- How to get a logo for a new business
- Business email for a new business
- Privacy policy for a small business website in Australia
- What to post on social media when you start a business
- Setting up a business in Victoria
All of them are on the guides page.
Who is behind this
Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.
If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.
Common questions
- How much does a business launch cost in Melbourne?
- Launch is $5,900 AUD, Launch Pro is $11,900 AUD and Launch Elite is $19,900 AUD. All prices exclude GST. Each covers your brand, website and content, and Launch Pro and Launch Elite add systems and AI. Payment is 50% to start and 50% at launch.
- How long does a business launch take?
- It depends on the package and on how fast you get us logins, brand direction and existing content, and you get a clear timeline on your Launch Call. What Urban Launch promises is that you are live and generating enquiries within 45 days, or we keep working at no extra cost until you are, as long as you spend on media, answer your own leads and approve creative and campaigns within 48 hours.
- How does payment work?
- 50% to start, 50% at launch. Full upfront gets a discount, ask on your Launch Call.
- Is Urban Launch right for my business?
- It is if you're starting or scaling a business, trade or product, you can invest properly in getting it right, and you'll show up for the shoot and turn approvals around fast. It isn't if you're pre-revenue with no budget, want the cheapest option, or just want a logo rather than the whole launch.
Start with a Launch Call
Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage.
More: Brand and website package, Melbourne, Branding, website and photography package, Melbourne.