Business email for a new business
Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated .
Emails from a free address get ignored, filtered and distrusted. An address on your own domain costs little and does more for credibility than most things on a launch list.
General guidance from the studio. No supplier prices are quoted because they change often.
Why a domain address matters
- It matches your website, so customers can see the email is really from you.
- It is yours. If you change suppliers the address goes with you.
- It looks like a business before you have a track record.
How to set it up
- Register the domain in your own name.
- Choose a mail provider that gives you proper mailboxes on your domain.
- Add the records your provider gives you at the domain's DNS, so mail is delivered and not marked as spam.
- Start with a few clear addresses, such as hello@ and accounts@, rather than a different one for every purpose.
Mistakes that lose mail
- Changing website host or DNS without copying the mail records across.
- Letting the domain lapse, which takes the website and the email down together.
- Using a personal inbox as the only copy of customer enquiries.
Connect the website form
Make sure the enquiry form on your website delivers to a mailbox that more than one person can see, and that you have tested it end to end. An enquiry that never arrives is the most expensive bug a new site can have.
Where Urban Launch fits
Urban Launch sets up the domain, the email and the enquiry form together and tests the whole path, so the first customer message does not vanish.
Official sources
This guide was checked against these official pages on 11 October 2026. Rules change, so confirm on the source before you rely on a detail.
More guides for new businesses
- Logo or website first for a new business
- What to do after registering an ABN
- New business launch checklist, Melbourne
- How to name a business in Australia
- Business name vs company name in Australia
- Do I need a website for a small business
- What is a brand identity for a small business
- Brand guidelines for a small business
- How to get your first customers as a new business
- Google Business Profile for a new business
- How much a new business should spend on ads
- Website checklist before you launch a small business site
- What photos a new business needs
- Landing page or website for ads
- Social media profiles for a new business
- How to start a business in Melbourne
- How to start a clothing brand in Australia
- How to register a brand name in Australia
- Do I need an ABN to start a business in Australia
- Sole trader or company in Australia
- Do I need to register for GST
- How to choose a .com.au domain name
- How to get a logo for a new business
- Privacy policy for a small business website in Australia
- What to post on social media when you start a business
- Setting up a business in Victoria
All of them are on the guides page.
Who is behind this
Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.
If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.
Common questions
- Do I need a business email address?
- It is strongly recommended. An address on your own domain looks more trustworthy than a free one and stays with you if you change suppliers.
- How do I get an email address on my own domain?
- Register the domain, choose a mail provider that offers mailboxes on your domain, and add the DNS records the provider gives you.
- Why is my business email going to spam?
- Often the mail records at the domain are missing or wrong. Add the records your provider specifies and test delivery.
- What happens to my email if my domain expires?
- Both the website and the email on that domain stop working, so turn on auto-renew and keep the contact details current.
Start with a Launch Call
Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage.
More: Brand and website package, Melbourne, Startup package for a new business, Melbourne, Branding, website and photography package, Melbourne.