How do I price my services as a new business?

Work out your costs and what your time must earn, look at what competitors charge, price on the value of the result, decide how GST shows, and publish the price.

Should I charge by the hour or a fixed price?

A fixed package with a clear scope is usually easier to buy and to deliver than an hourly rate.

When do I need to register for GST?

When your GST turnover is $75,000 or more. You can register earlier, and should check with an accountant.

How to price your services as a new business

Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated 15 October 2026.

New businesses usually price too low to win work, then struggle to raise prices later. A simple method gets you a number you can defend.

General guidance from the studio, not financial or tax advice. GST points were checked against business.gov.au and the ATO on 15 October 2026.

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Step 1: know your costs

Direct costs: materials, software, subcontractors, ad spend.
Your time: what a day of your work needs to earn after expenses.
Overheads: insurance, tools, accounting, your website and domain.

Step 2: look at the market

Find three to five competitors and note what they charge and what is included. You are not copying them, you are working out where you sit: cheaper, similar or premium.

Step 3: price on value, not hours

What is the result worth to the customer? A fixed package with a clear scope is easier to buy and easier to deliver than an hourly rate.

Step 4: decide how GST shows

If you are registered for GST, say whether the prices you show include it. You must register at $75,000 turnover, and can register earlier. Show prices consistently across the website and quotes.

Step 5: show the price

A published price or starting price filters out the wrong enquiries and builds trust. If you cannot show a price, explain what drives it.

Where Urban Launch fits

Urban Launch publishes its own prices, ex GST, for the same reason. We build the website and the quote and booking flow so your price is clear and the enquiry is easy to make.

Official sources

This guide was checked against these official pages on 15 October 2026. Rules change, so confirm on the source before you rely on a detail.

More guides for new businesses

All of them are on the guides page.

Who is behind this

Jack Harrington and Gabriel Pozo, the founders of Urban Media, on a shoot in Melbourne

Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.

If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.

Jack Harrington, co-founder of Urban Media, speaking to camera — Jack Harrington, co-founder of Urban Media, on how Urban Launch works. Captions are on screen.

Common questions

How do I price my services as a new business?: Work out your costs and what your time must earn, look at what competitors charge, price on the value of the result, decide how GST shows, and publish the price.
Should I charge by the hour or a fixed price?: A fixed package with a clear scope is usually easier to buy and to deliver than an hourly rate.
Should I show prices on my website?: A price or starting price filters out the wrong enquiries and builds trust. If you cannot, explain what drives the price.
When do I need to register for GST?: When your GST turnover is $75,000 or more. You can register earlier, and should check with an accountant.

Start with a Launch Call

Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage. If you are setting up from scratch, see the business start-up package.

Book a Launch Call

More: Brand and website package, Melbourne, Startup package for a new business, Melbourne, Branding, website and photography package, Melbourne.