How many social platforms should a new business use?

One or two done well, where your customers already are. Claim the handles on the others so the name is yours.

Should my business use a personal profile or a business page?

Use a business page or professional account, so the audience belongs to the business and more than one person can manage it.

Social media profiles for a new business

Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated 5 October 2026.

A new business does not need every platform. It needs the one or two where its customers are, set up properly, and the others held under the same name so nobody else takes them.

Here is how to choose and how to set them up.

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Choose where your customers are

Local services and trades: Facebook and Instagram, plus a Google Business Profile.
Visual products and hospitality: Instagram and TikTok.
Professional services: LinkedIn, plus Google.
Anything with demonstrations or how-to: YouTube.

Hold the handles

Even on platforms you will not use yet, create the account under your exact business name so the handle is yours. Fill in the basics so it does not look abandoned.

Set each one up the same way

The same name and handle across platforms where you can.
Your logo as the profile picture, in a version that reads small.
A banner or cover in your brand colours.
A one-line bio that says what you do and where.
Your website, and a phone or email that matches the rest of your listings.

What to post

Real work and real people, not generic quotes.
One clear offer now and then, with how to enquire.
Short clips of the work, which usually travel further than still images.

Keep it sustainable

Pick a rhythm you can keep up for a year, even if that is once a week. Consistent and small beats busy for a month and silent for six.

More guides for new businesses

All of them are on the guides page.

Who is behind this

Jack Harrington and Gabriel Pozo, the founders of Urban Media, on a shoot in Melbourne

Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.

If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.

Jack Harrington, co-founder of Urban Media, speaking to camera — Jack Harrington, co-founder of Urban Media, on how Urban Launch works. Captions are on screen.

Common questions

How many social platforms should a new business use?: One or two done well, where your customers already are. Claim the handles on the others so the name is yours.
Should my business use a personal profile or a business page?: Use a business page or professional account, so the audience belongs to the business and more than one person can manage it.

Start with a Launch Call

Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage.

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More: Brand and website package, Melbourne, Startup package for a new business, Melbourne, Branding, website and photography package, Melbourne.