Why is my new website not showing on Google?
Written by Jack Harrington and Gabriel Pozo, the founders of Urban Media, Melbourne. Updated .
Usually it is one of five things, and the first two are quick to check. This is the order to work through, from the most common cause to the least.
Based on Google's Search Console documentation, checked on 15 October 2026.
1. It is simply new
A new site can take days or weeks to be found, and longer to rank for anything beyond its own name. Search your exact business name first. If the site shows for that, it is indexed and the rest is a ranking question.
2. Check it is indexed
Paste the page address into Search Console's URL Inspection tool. If it says the URL is not on Google, check whether crawling is blocked in robots.txt or indexing is blocked by a noindex tag, then request indexing.
3. Submit a sitemap
A sitemap lists every page you want found. Submit it in the Sitemaps report so Google learns about all your pages, not just the homepage.
4. Say something worth ranking
- One clear topic per page, named in the title and the main heading.
- Real answers to the questions customers ask, not thin filler.
- Your location and what you do, in plain words.
5. Get other sites to link to you
A new site has no links, which is why established sites outrank it. Link to it from every profile you control, your Google Business Profile and any directory or partner that will list you.
Where Urban Launch fits
Urban Launch builds the website with the sitemap, page titles and Search Console set up from the start, so these checks are done before you launch.
Official sources
This guide was checked against these official pages on 15 October 2026. Rules change, so confirm on the source before you rely on a detail.
More guides for new businesses
- Logo or website first for a new business
- What to do after registering an ABN
- New business launch checklist, Melbourne
- How to name a business in Australia
- Business name vs company name in Australia
- Do I need a website for a small business
- What is a brand identity for a small business
- Brand guidelines for a small business
- How to get your first customers as a new business
- Google Business Profile for a new business
- How much a new business should spend on ads
- Website checklist before you launch a small business site
- What photos a new business needs
- Landing page or website for ads
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- How to start a business in Melbourne
- How to start a clothing brand in Australia
- How to register a brand name in Australia
- Do I need an ABN to start a business in Australia
- Sole trader or company in Australia
- Do I need to register for GST
- How to choose a .com.au domain name
- How to get a logo for a new business
- Business email for a new business
- Privacy policy for a small business website in Australia
- What to post on social media when you start a business
- Setting up a business in Victoria
- How to open a business in Australia
- How to launch a startup in Australia
- Marketing plan for a new business
- Brand voice for a small business
- How to get Google reviews for a new business
- How to set up Google Search Console for a new website
- Website copy for a small business
- How to price your services as a new business
All of them are on the guides page.
Who is behind this
Urban Launch is built and run by Urban Media (ABN 28 169 446 902), a Melbourne studio founded by Jack Harrington and Gabriel Pozo. Urban Media makes video, design and websites for clients including Box Hill United, Brighton Grammar and Porsche Club Victoria.
If you want to talk to the people doing the work, call 0456 785 904. More about who we are, and how to check us, is on the About page.
Common questions
- Why is my new website not showing on Google?
- Most often it is new and not yet found, not indexed, not in a sitemap, thin on content or has no links from other sites. Check indexing with Search Console first.
- How do I check if my page is on Google?
- Use the URL Inspection tool in Search Console, which tells you whether the page is on Google and why not if it is not.
- How long does a new website take to appear on Google?
- It can take days or weeks to be found, and longer to rank for anything beyond its own name.
- Can I make Google index my page faster?
- You can request indexing in Search Console, within a daily limit, but it does not guarantee that the page will appear.
Start with a Launch Call
Live and generating enquiries within 45 days, or we keep working at no extra cost until you are. The Launch Call is where we check it is the right fit before we book anything in. For a real example, read the Airwize case study (12 conversions, meaning leads that became sales, in the first month of Google Ads from $70 of ad spend, our figures). You can also read how a launch package compares with hiring separately, or go to the packages and prices on the homepage. If you are setting up from scratch, see the business start-up package.
More: Brand and website package, Melbourne, Startup package for a new business, Melbourne, Branding, website and photography package, Melbourne.